Kicking off with 35 visually stunning, yet information-rich videos, the series shows travellers how to see and enjoy some of the best destinations and experiences in California – a great planning tool in advance of National Plan for Vacation Day on 30 January.
'California 101 allows travellers to see different trip ideas in video format, and then click through to web content for more details for trip planning,' said Visit California President & CEO Caroline Beteta. 'With so much to see and do in California, this series will serve as a great starting point that is as inspirational as it is educational.'
Housed on Visit California’s Dream365TV network rel="noopener noreferrer" and also viewable on YouTube, the videos are categorised into five themes: national parks, road trips, resorts, beaches and '5 amazing things to do in…' The series covers experiences across the state including: Beverly Hills: 5 amazing things, Gold Country road trip and Death Valley National Park.
California 101 is an SEO data-driven content programme that delivers informative ‘how-to’ content that answers the most frequently asked questions about California travel. The combination of beautiful, compelling and fast-paced videos with insightful articles full of useful information and links, is designed to intersect with consumers searching for California information and draw them into the Visit California content ecosystem. Once there, they will be educated and inspired, and have the necessary tools to move further along in the booking process. rel="noopener noreferrer"
There are still 28 days until National Plan for Vacation Day, an initiative from US Travel’s Project: Time Off, that encourages Americans to declare their leave time for the rest of the year, at the start of the year. Visit California encourages travellers to utilise the California 101 series to plan their ultimate California holiday by watching a video (or two) a day until 30 January – and then mark their calendars and use all of their annual leave in 2018.
Destinations featured in California 101 include:
- Amador County
- Angels Camp
- Auburn
- Bakersfield
- Beverly Hills
- Big Bear Lake
- Big Sur
- Cambria
- Cedar Glen
- Channel Islands National Park
- Chester
- Coloma
- Coronado
- Crescent City
- Dana Point
- Death Valley National Park
- Del Mar
- Emerald Bay
- Encinitas
- Forestville
- Fort Bragg
- Fresno
- Huntington Beach
- Jenner
- Joshua Tree National Park
- La Jolla
- La Quinta
- Laguna Beach
- Laguna Niguel
- Lake Arrowhead
- Lake Tahoe
- Lassen Volcanic National Park
- Lodi
- Lompoc
- Los Angeles
- Los Gatos
- Manchester Beach
- Monterey
- Morro Bay
- Murphys
- Napa
- Newport Beach
- Olympic Valley
- Orcutt
- Palm Springs
- Palo Alto
- Pinnacles National Park
- Pioneertown
- Placerville
- Point Arena
- Ragged Point
- Rancho Santa Fe
- Redwood National and State Parks
- Rutherford
- San Diego
- San Francisco
- San Jose
- San Luis Obispo
- San Simeon
- Santa Maria
- Santa Monica
- Sequoia & Kings Canyon National Parks
- Sonoma
- Sutter Creek
- Traver
- Truckee
- Vallecito
- Ventura
- Yosemite National Park
ABOUT VISIT CALIFORNIA:
Visit California is a non-profit organisation with a mission to develop and maintain marketing programmes – in partnership with the state’s travel industry – that keep California top-of-the-mind as a premier travel destination. According to Visit California, spending by travellers totalled £90.5 billion in 2016 in California, generating 1.1 million jobs in the state and £7.4 billion in state and local tax revenues. For more information about Visit rel="noopener noreferrer" California and for a free California Official State Visitor's Guide, go to www.visitcalifornia.com. rel="noopener noreferrer" For story ideas, media information, downloadable images, video and more, go to media.visitcalifornia.com.