What's New in California

Latest Developments
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Fall 2018

What’s New in California showcases new openings and developments happening across the Golden State. Find inspiration for stories revolving around accommodations, arts and entertainment, culinary, family, major milestones, luxury, outdoor, shopping, spas, technology and tours, wellness and more. Dates listed are subject to change. Confirm with appropriate media contacts listed with each entry.

California’s Iconic Highway 1 is Fully Reopen

California’s iconic Highway 1 reopened in late July after more than 18 months of roadway closures, making the scenic stretch of coastal road and surrounding communities once again fully accessible to travelers.

On August 9, Visit California and Central Coast area destination partners celebrated the reopening of Highway 1 with a historic convoy of more than 80 cars, beginning at WeatherTech Raceway Laguna Seca in Monterey with a commemorative lap around the raceway track. e convoy proceeded down Highway 1, across the new $54 million, quarter-mile mudslide repair, before ending with a sunset beach barbecue in the shadow of Morro Rock in the coastal town of Morro Bay.

“Driving Highway 1 is a bucket-list experience many travelers dream about, and its closure made headlines around the world,” said Caroline Beteta, Visit California President & CEO. “Many communities along this stretch have su ered while the road has been closed. We’re proud to announce to the world today that Highway 1 is open and better than ever, and the Central Coast is ready to welcome travelers looking for the ultimate California road trip.”

See inside for information about exciting new developments in communities located along the Highway 1 route.

California is Open for Business

Wildfires continue to keep California destinations in the headlines, but a vast majority of the state’s tourism offerings are unaffected. California is a massive state, and continues to welcome travelers—with five major wildfires this summer burning less than 1 percent of the state’s total land mass.

Many of the communities affected by wildfires this year—most often by air-quality issues—rely on summer visitors from around the globe who fuel local economies to keep year-round public services running and businesses open. Travelers can help aid in the recovery of these towns by visiting affected communities and supporting local businesses.

The gateways into Yosemite National Park—Madera, Mariposa, Tuolumne and Mono counties, have come together with a #YosemiteNOW campaign to show the world Yosemite’s current conditions and encourage visitation through the fall.

In the Shasta Cascade region, lodging properties, retailers and restaurants are open for business, as are major attractions such as McArthur-Burney Falls Memorial State Park, Castle Crags State Park, Lassen Volcanic National Park and the iconic Sundial Bridge.

As the one-year anniversary of the Northern California Wine Country fires approaches, Sonoma and Napa counties are seeing a boom of hotel openings and expansions. In Sonoma County, less than 500 vineyard acres were damaged during the fires, and in Napa County, the well-known valley floor saw little to no impact. The 2017 winegrape harvest in these areas was 90 percent complete before the onset of the fires.

Below find a sampling of the newest developments in affected regions, with additional content online at media.visitcalifornia.com.

Toast 14th Annual California Wine Month

Wine lovers from all over the world will flock to the Golden State this September to take part in California Wine Month—the most exciting time of the year! With the grapes ready for harvest, the aroma of fermentation filling the air and nearly 100 great wine events to choose from, there’s never been a better time to visit California’s wine regions. Whether you’re a novice or an expert, California’s diverse winegrowing regions offer plenty of ways to explore wine, from picking and crushing grapes to festivals, VIP tours, tastings and concerts. For more information about the many ways to experience California Wine Month firsthand, visit www.discovercaliforniawines.com/californiawinemonth.