The 100-page guide features 50 detailed itineraries that cover 24,026 kilometres of roadway — including coastal routes, desert highways, mountain passes, and much more.
“California has a global reputation for being the ultimate road trip destination,” said Caroline Beteta, Visit California president and CEO. “People from every corner of the world come here in search of bucket-list experiences and awe-inspiring escapades. Visit California is serving the content – both print and digital – to inspire travelers to embark on a life-changing journey.”
“California Road Trips: 50 Life-Changing Adventures” showcases California’s abundance and diversity, featuring 634 points of interest, including insightful tips on 97 museums and roadside attractions; 92 culinary establishments; 54 hotels and other accommodations; and 36 state and national parks.
The publication includes advice for navigating iconic thoroughfares such as Highway 1 and Route 66 but it also covers many lesser-known corners of the state including:
Each road trip includes a QR code, which consumers can scan to explore the digital experience on VisitCalifornia.com/au/road-trips.
For more information or further road trip inspiration, check out VisitCalifornia.com/au/Road-Trips, or explore and share using #RoadTripCalifornia on social media.
ABOUT VISIT CALIFORNIA:
Visit California is a nonprofit organization with a mission to develop and maintain marketing programs – in partnership with the state’s travel industry – that keep California top-of-mind as a premier travel destination. In 2018, spending by travelers totaled US$140.6 billion throughout the state, generating 1.2 million jobs and US$11.8 billion in state and local tax revenues. For more information about Visit California and for a free California Official State Visitor's Guide, go to www.visitcalifornia.com/au. For story ideas, media information, downloadable images, video and more, go to media.visitcalifornia.com.au.